6) BELIEVE IN THE SLEEVE
Customization options don't stop at the handle. Many suppliers offer personalized tie straps or imprintable sleeves as well. "Shoulder strap sleeves enhance the umbrella and give it a retail look," explained Richard Meth, vice president of sales for Edison, New Jersey-based Rainkist Umbrella Co. He noted that small features like these can pay off in a promotional campaign, citing an example from a trade show. "[A supplier] sent out sleeves imprinted with a booth number and a letter [directing attendees] to visit the booth to receive a free umbrella," he explained. "Booth attendance for the supplier increased dramatically for the show."
Pouring It On
6) BELIEVE IN THE SLEEVE
Customization options don't stop at the handle. Many suppliers offer personalized tie straps or imprintable sleeves as well. "Shoulder strap sleeves enhance the umbrella and give it a retail look," explained Richard Meth, vice president of sales for Edison, New Jersey-based Rainkist Umbrella Co. He noted that small features like these can pay off in a promotional campaign, citing an example from a trade show. "[A supplier] sent out sleeves imprinted with a booth number and a letter [directing attendees] to visit the booth to receive a free umbrella," he explained. "Booth attendance for the supplier increased dramatically for the show."