8) DON'T SKIMP ON QUALITY
"In our category, you generally get what you pay for," stated Blackmar. "If one brand seems much less expensive than the others, it may just be cheap." In other words, an umbrella could be decked out with all three thousand features the United States Patent Office has to offer, but if it breaks down in a week, it's just three thousand more reasons to be disappointed.
Pouring It On
8) DON'T SKIMP ON QUALITY
"In our category, you generally get what you pay for," stated Blackmar. "If one brand seems much less expensive than the others, it may just be cheap." In other words, an umbrella could be decked out with all three thousand features the United States Patent Office has to offer, but if it breaks down in a week, it's just three thousand more reasons to be disappointed.