2) CONSIDER BOTH SIDES
"The panels [of an umbrella] can be decorated with complete coverage imprints—including the underside," explained Jennifer Grigorian, vice president of marketing for Hit Promotional Products, Largo, Fla. "The decoration possibilities are almost limitless."
Blackmar outlined a memorable example, in which a Washington, D.C. Hampton Inn printed a map of the surrounding city on the underside of an umbrella. He noted that while not to scale, the maps were still useful for reference. "[Users] could give directions in the rain," he added.
Pouring It On
2) CONSIDER BOTH SIDES
"The panels [of an umbrella] can be decorated with complete coverage imprints—including the underside," explained Jennifer Grigorian, vice president of marketing for Hit Promotional Products, Largo, Fla. "The decoration possibilities are almost limitless."
Blackmar outlined a memorable example, in which a Washington, D.C. Hampton Inn printed a map of the surrounding city on the underside of an umbrella. He noted that while not to scale, the maps were still useful for reference. "[Users] could give directions in the rain," he added.