7) CASH IN WITH FASHION
Remember, fashion doesn't have to take a back seat to function. "We designed our LF [series of] umbrellas with a deep, rich color palette, and detailed every piece with the London Fog brand," said Scott Pearson, vice president of merchandise and design for Sweda Company LLC, City of Industry, Calif. "Back [your umbrella] with fashionable colors and a classic brand and you'll have a winner."
Pouring It On
7) CASH IN WITH FASHION
Remember, fashion doesn't have to take a back seat to function. "We designed our LF [series of] umbrellas with a deep, rich color palette, and detailed every piece with the London Fog brand," said Scott Pearson, vice president of merchandise and design for Sweda Company LLC, City of Industry, Calif. "Back [your umbrella] with fashionable colors and a classic brand and you'll have a winner."