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Sean Norris
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Where to sell: McCormack noted that portable BBQ grills are easy to transport and quick to setup, making them great for tailgating, beach events, camping trips, family BBQs or picnics.
Put into practice: He offered the following anecdote: "A construction company specializing in residential additions located in a college town gave the X-Grill as part of a 'Show Your Spirit' campaign. They advertised in the college alumni magazine and on the school website and offered the grill with a qualifying quote on a room addition. They were also able to take advantage of Picnic Time's collegiate licensing and offer the grill with the school's logo.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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