Check Out the Branded Kit 'Jeopardy!' Contestants (and Fans) Receive
One "Jeopardy!" fan was surprised to receive a branded gift set celebrating the upcoming "Jeopardy! Tournament of Champions" that's usually reserved for actual contestants.
That fan, known on Twitter as @OneEclecticMom, got the show's attention by critiquing each contestant's fashion choices, and revealed some of the branded gifts she received from the show.
It included a hat, socks, a can cooler, drinking glass, a menu of "TOCktails," a framed and autographed photo of new host Ken Jennings, balloons, a blanket and three cardboard cutouts of current "Tournament of Champions" winners.
OMG Jeopardy sent me promo swag for the ToC!
Guess my mom was WRONG when she told me being weird on the internet was a waste of time! This is awesome!
Wondering if contestants got their own faces or an assortment... #JeopardyToC @Jeopardy #Jeopardy pic.twitter.com/3cF3j09AIv
— Lilly (@OneEclecticMom) November 1, 2022
She wasn't the only one who received it. Another former "Tournament of Champions" winner, Sam Kavanaugh, got his hands on the branded set, too.
When @Jeopardy sends you a big box of swag there's really only one reasonable course of action: create an iron throne replica and challenge all the current ToC champions to usurp you if they dare.
GoT? Nah, give me that ToC pic.twitter.com/MkJ6oLd5YQ
— Sam Kavanaugh (@sam_kavanaugh) November 3, 2022
According to The Sun, each contestant who competes on the Tournament of Champions also leaves with branded merchandise of their own, including a pint glass with "Who is [contestant's name]?" referencing the question-as-answer format of the show; and a cardboard cutout of their own face.
If you're in the J! Tournament of Champions, they send you some sweet swag, like a blanket, a hat, a pint glass, socks, and pictures of your favorite TV/movie star. I picked that guy from "Only Murders in the Building." I love that guy! #JeopardyToC #Jeopardy @SteveMartinToGo pic.twitter.com/GwZEiryKGI
— Sam Buttrey (@sam_buttrey) November 3, 2022
This is a fun way to engage contestants and fans alike, and make the fans feel like they're a part of the game even from home. It's also a great example of a kit that accomplishes something other than just brand awareness.
The blanket is awesome for cozy evening TV-watching, and the glass ties in with the cocktail menu, which end-users can either make on their own or with friends while they play the "Jeopardy!" card game.