Brendan Menapace

Brendan Menapace

Brendan Menapace is the content director for Promo+Promo Marketing.

Hanes Reaches Tentative Sale Agreement for Champion Brand

After indicating at the end of 2023 that it would sell its Champion brand, Hanes seems to have a tentative buyer. Authentic Brands Group has reached an agreement to take Champion off of Hanes' hands by the end of May or beginning of June, a source close to the deal told WWD. While the agreement…

Aldi Is Making Branded Sneakers Now

Aldi, the grocery store that has brought you tongue-in-cheek Adidas knockoff apparel and other lines of branded apparel, in addition to low-priced groceries, is entering the footwear market with a new line of sneakers.

Finally, Xbox Is Making a Spongebob Console

Few characters in history have lent themselves to boxy promos like Spongebob Squarepants. With the Xbox Series X's rectangular shape, Microsoft has managed to create a lot of clever promotional campaigns, like refrigerators and a Barbie dream house. But using the other components, like controllers, it's managed to bring in the vibe of other IP's…