By
Sean Norris
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Put into practice: "A distributor once came to us for a flashlight sample," said Xiao. "They wanted something functional with perceived value that their employees could use on a trip and could keep as a gift from the company. Instead of just sending out the flashlight sample, we recommended a package deal with outdoor-themed products," he explained. "Our client told us afterwards that the end-buyer was extremely happy about the program, all of their employees loved the package they got, and the company trip was a big success."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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