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Sean Norris
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What to look for: Adams suggested using products with large imprint areas to get the most out of the exposure offered by the outdoor setting. "These kinds of products are like mini outdoor billboards. [They allow you] to reach multiple demographics, not just the group that actually received the gift," she added.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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