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Sean Norris
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What to look for: Xiao explained that lanterns and other camping products often feature attention-grabbing designs and colors, as well as multiple large imprint areas. He noted that lanterns also have a high perceived value on top of their promotional effectiveness, thanks to their functionality and reliability.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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