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Sean Norris
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THE TAILGATE
The product: Portable BBQ Grills
Why they're so great: Scott McCormack, director of sales and marketing for Picnic Time Inc., Moorpark, Calif., explained that grills and other outdoor products are generally associated with relaxation, and that that association can resonate with clients and end-users. "This connection is repeated and reinforced with each use of the product," he said. "In addition, outdoor products are almost always used in group settings, exposing the client's name and logo to a large number of people."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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