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Sean Norris
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Put into practice: Meth explained that beach umbrellas can be used to great effect as centerpieces in dealer loader incentives—programs that encourage retailers to develop point of purchase displays or special product offerings. "One program put [a number of] beverages around the umbrella and at the end of the promotion gave the umbrella away in a raffle," Meth noted.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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