Trends/Analysis

Tarrah Martinelli is the digital content marketing specialist for NAPCO Media, parent company of Target Marketing, and the resident expert on search, social and content marketing.

Wanza Madrid is vice president of client services for Boundless, where she oversees the Technology Services (Mission Control) team. She is responsible for overall client technology services and solution design for Boundless, and is an industry veteran with over 20 years of experience. She has been a member of the Boundless team since 2010. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an actor, director and theatre education specialist.

Russ Taylor is CEO and founder of FUSION OF IDEAS, a mobile integrator based in Orange County, Calif., that helps businesses maximize mobility in their organizations through brand experiences, integration logistics and custom app development. Founded in 2003, FUSION OF IDEAS has partnered with some of the world’s top brands to transform their business processes and elevate their brand equity using smart mobility solutions.

Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.

Brendan Menapace is the content director for Promo+Promo Marketing.

Ray assists association members with information on digital printing as well as digital equipment, materials, and vendor referrals. He oversees training and certification workshops at PRINTING United Alliance. Ray is project manager for both the PDAA Certification program and the PRINTING United Alliance Digital Color Professional Certification program and is an instructor for the Color Management Boot Camps as well as a G7 expert. Ray regularly contributes to the Association's Journal and won the 2016 Swormstedt Award for Best in Class writing in the Digital Printing category. Ray was inducted into the Academy of Screen and Digital Printing Technologies (ASDPT) in 2020. He also works with SkillsUSA to conduct the National Competition for Graphics Imaging Sublimation. Outside of work, Ray enjoys biking, international cuisine and spending time with his three fantastic grandkids.

Karen Maher works for UnifiedAR, a provider of white label WebAR solutions specific to the print and direct mail industry. She has been involved in the print and graphics art industry for more than forty years, and represents UnifiedAR as a Partner Channel Success Manager for North America.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Mark Michelson is the Editor-in-Chief of Printing Impressions. Serving in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

Mark Hahn is a managing director and founder of Graphic Arts Advisors, a boutique strategic financial advisory and consulting firm focused exclusively on the printing, packaging, mailing, marketing services, brand management, and related graphic communications industries. With more than 35 years of graphic communications experience in the areas of finance, operations, sales, M&A, and general management, Hahn has served as chief financial officer, chief operating officer and other senior positions with several commercial printing companies, as well as founding and eventually selling his own printing company.The firm assists company owners and management, as well as their lenders, investors and shareholders in the following areas: mergers and acquisitions, sale of business, strategic and financial advisory, capital structure and funding, financial analysis, interim and turnaround C-level management, business valuations and serving as consulting experts. Hahn is the author of The Target Report and is regularly published and quoted in printing industry trade and management journals. Mark Hahn can be reached at (973) 588-7399 or mark@graphicartsadvisors.com

Toni McQuilken is the senior editor for the printing and packaging group.

Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website: neyenesch.com, email: summer@neyenesch.com, on LinkedIn, or on Twitter @sumgould.

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Trevor Hansen is an accomplished business executive and the current Chief Revenue Officer (CRO) of Thomas Printworks, a leading printing and digital services company in the United States. With over 25 years of experience in print industry, Hansen is responsible for leading the company's revenue generation efforts, including sales, marketing, and customer success.

Hansen joined Thomas Printworks in 2009, and since then, he has been instrumental in expanding the company's footprint in new markets, diversifying its service offerings, and enhancing the customer experience. Before joining Thomas Printworks, Hansen held various roles at Océ, now Canon Solutions America, PRI Graphics and Danka Office Imaging.

When he's not leading the charge at Thomas Printworks, Hansen is an avid outdoorsman and hobbyist. He enjoys fly fishing, hiking, kayaking, paddleboarding, and exploring the great outdoors. He also holds a license for amateur radio (W7TJH), which he uses to connect with fellow enthusiasts around the world.

Despite his busy schedule, Hansen is also a passionate reader and makes time to dive into new books on a regular basis. His diverse range of interests keeps him engaged and energized, and he brings that same enthusiasm to his work at Thomas Printworks.

Hansen is recognized for his strategic thinking, customer-centric approach, and innovative solutions. He is a strong advocate of innovation and technology, and under his leadership, Thomas Printworks has embraced several cutting-edge technologies, such as its marketing fulfillment solution, Visualogistix® and its direct response marketing solution, Tactix360™, to better serve its clients.

Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He  has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”

Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.