Helping your customers capture attention with their direct mail helps you grow. Here are 5 ideas to get direct mail campaigns noticed.
Summer Gould
Harnessing data can help create great direct mail campaigns. Here are some things to consider.
Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.
Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.
Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.
Designing for direct mail can be broken up into three segments: layout, color/images, and copy. Let’s dive into the details.
Take advantage of these postal promotions for 2024 to help your customers save money and stand out with direct mail.
Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.
When designing self-mailers, it’s essential to understand USPS regulations to maintain creativity and optimize postage rates.
Beginning July 9, 2023, postage rates will increase. Utilize these promotions provided by the USPS to save on postage.
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
Let’s explore how to increase desirability of your product or service with direct mail using these behavioral science tactics.
Let’s look at how information gap theory and authority principle can be used to increase direct mail response.
In part three of this series, we will discuss how to use scarcity, reciprocity, and exclusivity to gain a competitive advantage.
Are you ready to skillfully apply the principles of human behavior to your direct mail marketing to gain a competitive advantage?
