Summer Gould

Summer Gould

Summer Gould is Account Executive at Neyenesch Printers. Summer has spent her 31 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as the industry chair for San Diego Postal Customer Council. You can find her at Neyenesch’s website: neyenesch.com, email: summer@neyenesch.com, on LinkedIn, or on Twitter @sumgould.

Direct Mail: A New Perspective

How your audience perceives messaging can make or break results. Here are six keys to generate powerful messaging based on perspective.

Tips to Maximize Direct Mail Response

When aiming to increase response rates, it’s crucial to measure your last campaign’s response rate. Knowing the numbers increases ROI.

Five Direct Mail Ideas to Stand Out

Helping your customers capture attention with their direct mail helps you grow. Here are 5 ideas to get direct mail campaigns noticed.

Data Is Everything

Harnessing data can help create great direct mail campaigns. Here are some things to consider.

10 Best Ways to Use Direct Mail

Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.

Why Consumers Like Direct Mail

Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.

How to Maximize Your Direct Mail's Appeal

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…