When designing self-mailers, it’s essential to understand USPS regulations to maintain creativity and optimize postage rates.
Beginning July 9, 2023, postage rates will increase. Utilize these promotions provided by the USPS to save on postage.
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
Let’s explore how to increase desirability of your product or service with direct mail using these behavioral science tactics.
Let’s look at how information gap theory and authority principle can be used to increase direct mail response.
In part three of this series, we will discuss how to use scarcity, reciprocity, and exclusivity to gain a competitive advantage.
Are you ready to skillfully apply the principles of human behavior to your direct mail marketing to gain a competitive advantage?
In 2023, USPS is offering a 5% postage discount if you integrate scent into your mail so you can drive sales and save money on postage.
Direct mail marketing is a very powerful response driver when used correctly.
During a time of crisis, it can be hard to know how best to market your products or services to customers. With businesses having employees work from home, this certainly creates challenges for B2B marketers who use direct mail in their marketing mix...
We’ve heard a lot on the news about essential businesses during COVID-19, but 1 we all count on that isn’t mentioned much is the USPS.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? How can you improve your message to increase your results?...