Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.
Cassie Green
While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?
Join David Clifton of alphabroder and Jack Kilian of Sharprint as they discuss with Apparelist’s Cassie Green why education for beginners and experts is crucial to the success of a decorated apparel business.
Join Apparelist Content Director Cassie Green along with guests David Clifton, chief marketing and customer experience officer at alphabroder, and Jenna Sackett, brand activation manager at STAHLS’, to discuss a variety of technologies that touch the apparel community.
In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.
Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?
The second day of the Digital Textile Printing Conference explored innovations in technology, new…
Strategic Factory’s emphasis on relationships has led to good business decisions, growth, and a positive team environment.
At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…
Seasonal changes represent a big opportunity for distributors when it comes to branded merchandise. As the summer months wrap up and we say goodbye to warm weather, businesses and organizations are preparing their cool-weather campaigns. That means instead of umbrellas and coolers, they’re looking for scarves and fuzzy blankets. When it comes to branded apparel,…
Not only are custom socks an easy-to-sell item, they’ve also exploded in popularity for everything from employee and corporate gifts to sports uniform wear, festival attire and more. Read on for three ways to use custom socks and footwear in your clients’ branded campaigns...
The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone...
Whether it's the ongoing influence of sustainability or the growing power of millennial buyers, 2022 apparel trends are a combination of re-emerging nostalgia and renewed optimism. As styles new and old make their way into the promo industry, distributors should pay attention to what’s hip if they want their sales to grow. Here are five style trends to watch...
The T-shirt has long been one of the most popular promotional products. But not even the mighty tee is immune to supply chain challenges. As everyone struggles to piece together orders and track down inventory, the good news is there are some things distributors and decorators can do to improve their chances. Here are eight ideas...
It's no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas...
