Growth Opportunities for Apparel Decorators

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If the pandemic taught us anything, it’s that diversification and flexibility are key operational functions to remain in business. For apparel decorators, the idea of convergence (or adding additional products and services) has emerged over the past several years. It’s clear that to survive today’s consumer buying habits, decorators need to offer more than T-shirts. But there is a right way and a wrong way to expand.

The Right Way

“Diversification is important,” believes Dan Neto, president of Canada-based Print Geek. “By diversifying, [apparel decorators] can add more value to their customers, acquire new customers, and become that one-stop shop that clients may be looking for.”