Marketing and Sales

This week, more than 150 global leaders are in Paris to discuss the issues of pollution, fossil fuel dependency and rising temperatures. A London-based anti-advertising group called Brandalism, which bills itself as "a revolt against corporate control of the visual realm," placed more…

Promotional products retailer 4imprint, Oshkosh, Wis., awarded 263 U.S. and Canadian nonprofit organizations, schools and religious organizations with promotional products grants through its one by one program during the third quarter of 2015. Each of the one by one recipient organizations received a $500 in-kind promotional products donation. In awarding the third-quarter grants, 4imprint’s one…

Proforma, Cleveland, announced its first ever Energize Summits—new exclusive events designed exclusively for Proforma owners, sales representatives and Proforma’s preferred vendor partners to engage in meaningful, personal discussions to develop strategic partnerships for further mutual growth. “The Energize Summits were created to help Proforma owners and sales reps build meaningful relationships with our supplier partners,”…

Your employees are a big part of your business’s success story. So, understandably, you want to make them feel appreciated. A special and memorable gift is a great way to show your thanks for all they do. Why don’t you take advantage of the gift giving season to wow your staff with clever employee gift…

Clay Hall has joined Neenah, Wisconsin-based AIA Corporation’s field sales management team as director of field sales development, where he will be leading the organization’s efforts to grow sales with its largest platinum-level owners in the West. Hall is replacing Greg Armstrong, who was promoted to vice president of marketing and supplier relations in October.…

Beam Suntory Inc., a Deerfield, Illinois-based premium spirits company, has selected InnerWorkings Inc., Chicago, as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials. As part of the agreement, InnerWorkings Inc. will provide custom branded POS merchandise, multiple e-commerce sites, warehousing and fulfillment services, and a large supporting…

Pacific Emblem Company, San Diego, has launched a newly designed website and coordinated brochure for the company’s offerings. As a custom headwear, patch and accessories manufacturer/importer for more than 25 years, the company made the decision to connect with customers further and showcase its product…

The biggest football game in Alabama took place took place on Nov. 27, and the aftermath means big things for some Alabama stores. The winning team’s fanbase undoubtedly will flock to retailers to buy shirts, hats and other specialized memorabilia commemorating the win. Bama Fever/Tiger Pride, Dothan, Ala., is just one of the businesses that…

Many companies see marketing as an expensive waste of time. But unless you can work solely on referrals, you're going to have to find clients and prove your worth. Sadly, too many businesses falter at the first hurdle because they're wary of upfront cost. In reality, these companies are marketing to the wrong people, causing…

When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University might change your mind (and your attitude). Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study…