Marketing and Sales
I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does. With some I said, “We sell promotional products, items with logos, such as the…
Global Graphics Network (GGN), a new Tampa, Florida-based business accelerator for print-shop owners, plans to add 50 development executives throughout North America over the next two years. “Thousands of print-shop owners throughout North America need a solid path to grow their sales, increase their profits and have more fun again in the printing business,” said…
Boundless, Austin, Texas, has appointed Tiffany Price to lead the distributorship’s marketing team as vice president of marketing. Price has more than nine years of online marketing experience, including launching new products, optimizing existing products, leading integrated marketing campaigns and driving growth for…
Colleen Bibby, customer service representative for Hub Pen Company, Braintree, Mass., has received the Specialty Advertising Association of Greater New York (SAAGNY) Customer Service Representative of the Year Award. Bibby has been…
The U.S. Postal Service (USPS) reported that it recorded a 14.1 percent increase in package volume and an 11.1 percent increase in shipping and package revenue for the 2015 fiscal year, but saw a net loss of $5.1 billion. However, this loss looks better than its $5.5 billion loss in 2014. With the increase in…
Promotional products retailer 4imprint, Oshkosh, Wis., and international forecaster Color Marketing Group, Alexandria, Va., have developed promotional bags in four of 2016’s trendiest colors. With a supplier partner, 4imprint will feature two promotional bags in Uni-Blue, Arabesque, Teal My Heart and Cinco: Cotton Sheeting Tote:…
HanesBrands Inc., Winston-Salem, N.C., announced that company management will participate in the Morgan Stanley Global Consumer and Retail Conference on Nov. 17 in New York City. In addition to meeting with investors at the conference, company management will participate in a question-and-answer fireside chat to be webcast live via the Internet from 1 to 1:40 p.m.…
Today, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915. By most counts, the bottle was—and remains—the ideal marriage of form and function, not to mention an early example of how a brand can differentiate itself through design and packaging. Bob Williams, assistant professor of marketing at Susquehanna University…
Question: Is there some way in QuickBooks to run a report showing the amount of sales from a particular group of customers? Answer: Yes. QuickBooks allows you to define "Types of Customers." When you open a customer in the Customer Center, click on "Additional Info" on the left side of the screen. There you can…
With the new year right around the corner, we wanted to share some insight on some movers and shakers who will be helping mold the digital ecosystem in 2016. Keep an eye on these people, follow them on Twitter, and most important, learn from them. Scott Meyer, CEO of Ghostery—Meyer and his team launched a…