Design Lessons From the 100-year-old Coke Bottle
By most counts, the bottle was—and remains—the ideal marriage of form and function, not to mention an early example of how a brand can differentiate itself through design and packaging.
Bob Williams, assistant professor of marketing at Susquehanna University in Selinsgrove, Pa., is researching a book on vintage marketing campaigns, including Coca-Cola's. I recently spoke to him about about the legacy of this landmark bottle. Here are five takeaways.