Marketing and Sales
December 3, 2015 at 3:54 pm
The screen printing machine at the Strawberry Patch in Ankeny, Iowa, is working overtime to produce T-shirts heralding the Iowa Hawkeye’s historic 12-0 season. More than half the T-shirt and novelty store’s sales right now are Hawkeye related. “Now we are waiting patiently to see about a bowl game,” said Jeff Kirschbaum, president of Strawberry…
December 3, 2015 at 3:41 pm
The subject of selling, like any other subject, is full of false information simply because times change. Things that worked yesterday, yesteryear or a century ago may no longer hold true today. When I came into sales some 30 years ago, I read everything I could on sales. And whatever the old pros and masters…
December 2, 2015 at 6:21 pm
Coca-Cola and restaurant company HMSHost, Bethesda, Md., launched a campaign to bring holiday cheer in the form of gifts and promotional products to travelers at airports across North America. As part of the HMSHost Holiday Elves and the Instant Stocking Stuffer campaigns, elves will surprise customers with gifts from Dec. 4 through Dec. 11, according…
December 2, 2015 at 5:39 pm
Promotional Product Professionals of Canada (PPPC) recognized two multi-line sales representatives from Chocolate Inn/Taylor & Grant, Freeport, N.Y. Line Chaumont of Promocom was named Multi-line Sales Agency of the Year for Eastern Canada, and Karen Spencer of Creative Solutions and Ideas was honored as the Multi-line Agency of the Year for Central Canada. Distributor customers vote…
December 2, 2015 at 4:48 pm
The PPAI-Award-winning FreePromoTips.com, Santa Clarita, Calif., will facilitate SuccessFit4Life!, benefitting the Promotional Products Education Foundation (PPEF), at the 2016 PPAI Expo in Las Vegas. For a $25 donation to PPEF, participants will receive a collection of SuccessFit4Life! products. Participating suppliers include: SnugZ USA, Pro Towels, Halls & Company, Prime Line, Ad-A-Day Company Inc., Southern Plus,…
December 2, 2015 at 4:25 pm
Trimark Powered by Leed's, a division of promotional products supplier Polyconcept North America based in New Kensington, Pa., has created a new website that makes it easier for distributors to find, decorate and sell apparel. The site now features: A new layout, menu and navigation system More educational pages with information about product categories, decoration options, brands, special…
December 2, 2015 at 3:51 pm
Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…
December 1, 2015 at 6:21 pm
This week, more than 150 global leaders are in Paris to discuss the issues of pollution, fossil fuel dependency and rising temperatures. A London-based anti-advertising group called Brandalism, which bills itself as "a revolt against corporate control of the visual realm," placed more…
December 1, 2015 at 5:00 pm
Promotional products retailer 4imprint, Oshkosh, Wis., awarded 263 U.S. and Canadian nonprofit organizations, schools and religious organizations with promotional products grants through its one by one program during the third quarter of 2015. Each of the one by one recipient organizations received a $500 in-kind promotional products donation. In awarding the third-quarter grants, 4imprint’s one…
December 1, 2015 at 4:47 pm
Proforma, Cleveland, announced its first ever Energize Summits—new exclusive events designed exclusively for Proforma owners, sales representatives and Proforma’s preferred vendor partners to engage in meaningful, personal discussions to develop strategic partnerships for further mutual growth. “The Energize Summits were created to help Proforma owners and sales reps build meaningful relationships with our supplier partners,”…
