Marketing and Sales

Brooklyn Nets Print Mistake on T-shirt
December 14, 2015 at 4:31 pm

The Brooklyn Nets celebrated Hanukkah with Jewish Heritage night when they played the Philadelphia 76ers last week, and planned to have T-shirts that said "Represent Brooklyn" in Hebrew. Unfortunately, the Nets made a mistake with the Hebrew spelling. According to the New York Post, "Brooklyn" was misspelled in Hebrew, and the Nets had to fix…

Starline Inc. Celebrates Top Representatives of 2015
December 14, 2015 at 3:54 pm

Last week, the team from  Grand Island, New York-based Starline Inc. came together for its annual sales meeting, where it previewed its collection of 2016 products and honored its top sales representatives. Jim Bull, Starline Inc.'s vice president of sales, presented two awards of distinction and outstanding achievement to his U.S. sales team. He presented the…

Taylor Swift is Trying to Trademark Her Birth Year
December 14, 2015 at 3:41 pm

Taylor Swift's birthday is approaching, and this year she wants something more than well-wishes from her gigantic stable of famous friends. According to The Washington Post, swift is looking to trademark her birth year, 1989, which doubles as the title of her last album. The blog Tantalizing Trademarks posted…

Collecting Sales Tax on Additional Charges
December 11, 2015 at 6:24 pm

Question: How can I find out if I have to collect sales taxes on additional charges, such as screen charges and freight? Answer: Contact your CPA or the department of revenue for your state, because sales tax varies by state—and sometimes by county. It is most likely that these extra charges are subject to sales…

Last Chance to Vote! PM Video Battle: Webb Company Versus Rosalie Marcus
December 11, 2015 at 6:16 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: It feels like spring outside! We're fine with winter taking it's time getting to the East Coast.) Last week, Webb Company emerged victorious again, and will now face off…

AAkron Line Launches New GiveBack Philanthropy Program
December 11, 2015 at 6:05 pm

AAkron Line, Akron, N.Y., recently partnered with the National Association for the Exchange of Industrial Resources (NAEIR), a nonprofit that collects corporate goods and redistributes them to schools, churches and charities, to launch its GiveBack one-for-one program. Every time a customer orders a product from the GiveBack collection, AAkron will donate a similar product to…

Building a Brand Through Customer Service
December 11, 2015 at 2:35 pm

Customers form the lifeblood of every business, and interaction with them is something no company can avoid. As a matter of fact, in today’s global marketplace, how you handle this interaction can make all the difference for the success of your business. It can either increase the reputation of your brand and boost future sales…

Concubines, Coffee and Change
December 10, 2015 at 7:27 pm

"Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique..." (Song of Solomon 6:8-9). This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can’t quite convey. Every business must have a unique…

Adidas to Raise Prices, Shift Production from China
December 10, 2015 at 6:31 pm

Due to rising material and labor costs, Adidas is expecting a major increase in the cost of sourcing products over the next five years. According to Fortune, the athletic wear giant hopes to make up for this by raising prices and moving production from China. The company said that higher input costs and currency effects…

ePromos Promotional Products Inc. Announces New Office
December 10, 2015 at 6:09 pm

ePromos Promotional Products Inc., St. Cloud, Minn., announced its relocation to a new downtown office space to accommodate current and future growth. The company's new office will be centrally located in St. Cloud's business district in the Davidson Opera House, located on the 100 block of Fifth Avenue. "We are thrilled to be moving back…