Marketing and Sales

Bobbleheads have been a staple of stadium giveaways for a long time. Lately, teams have expanded on the idea of a traditional bobblehead celebrating a player and added themes (like putting players in the "Star Wars" universe). But now it…

Our competition isn’t just there to beat. They can also teach us how to get better at what we are doing so that we can beat them at their own games. I see my competition as a bar set for me to jump over. In the business world, anything goes. While some people like to…

Entrepreneurship demands effective leadership. You need to be able to make solid decisions, organize plans, hire teammates and provide direction—all under the steady pressure of being accountable for all those decisions and actions. To add even more heat, as an entrepreneur, your personal success is often tied directly to the success of your business, meaning…

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

As she slowly pulled the sheer black nylon stocking up along her shapely leg, her bright red fingernail caught at the edge, causing a fresh run to skittle down her thigh toward her shimmering midnight calf. OK, as much as I love them, that’s about all we’ll be talking about black stockings in this article.…

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…

Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…

You opened your business and trademarked your brand name, logo and so on. Fantastic! You’ve taken the first step to ensure that only you can profit from your brand. But registering your trademark is just the first step to protecting your brand. A trademark gives you the right to exclude others from using similar marks…

"Back to the Future Part II" predicted that 2015 would be the year that everyone finally rides hoverboards, and, to an extent, it was correct. Hoverboards, meaning the self-balancing, motorized vehicles, have been a popular item this holiday season, and some promotional products companies have used them as…

With 2015 coming to a close, 2016 will be an exciting year of innovation in the sunglasses industry, which is a huge industry. Including frames, sunglasses and contact lenses, the total industry is worth roughly $90 billion, and is projected to hit $140 billion by 2020. Of this market, sunglasses represent 40 percent of the…