Marketing and Sales

Prime Line Wins Four Awards at the PPAI Expo
January 13, 2016 at 1:33 pm

Promotional Products Association International (PPAI) recognized Prime Line, Bridgeport, Conn., with four awards during its national trade show event, PPAI Expo, in Las Vegas on Tuesday, Jan. 12. Prime Line partnered with ProMark Agency Division, Promo Marketing’s custom publishing and creative services division, to create a comprehensive print and video marketing campaign in 2015. The…

Proforma Announces Record 21 Owners Advancing to Million Dollar Club in 2015
January 12, 2016 at 7:37 pm

Proforma, Cleveland, has announced that in 2015 a record of 21 owners advanced to its Million Dollar Club levels for the first time. Proforma’s Million Dollar Club has six levels, including $1 million, multimillion, $5 million, $10 million, $25 million and $50 million. “At Proforma, our tagline is ‘We make millionaires,’" said Greg Muzzillo, founder…

American Apparel Takeover Bid Is Real, and It's $300 Million
January 12, 2016 at 6:35 pm

Last week, we reported that a donor close to former Los Angeles-based American Apparel CEO Dov Charney reportedly made a takeover bid worth $200 million. Now, new information has come out that the investors, Hagan Capital Group and Silver Creek Capital Partners, made an "upward revision" from the previous bid, and the current takeover bid…

How I Learned Marketing Wins from 'Star Wars'
January 12, 2016 at 4:20 pm

So I don’t know about you, but "Star Wars" has created a major buzz in my world for the past few months. Really, it has been on everyone’s radar for the past year (or more for the real hardcore fans). The "Star Wars" marketing empire is one for the record books. They have pure genius floating…

Prime Line Announces Joint PPAI Expo Booth Promo with Jetline
January 12, 2016 at 2:18 pm

Fresh on the heels of its acquisition of Gaffney, South Carolina-based Jetline, Prime Line, Bridgeport, Conn., announced a joint booth promotion with Jetline at the 2016 PPAI Expo that gives distributors opportunities to win Samsung high-definition TVs and other prizes. Distributors must locate three WOW! items at Prime Line’s booth (5817) and three at Jetline’s…

Ricoh Company Ltd. Acquires AnaJet
January 11, 2016 at 6:55 pm

Ricoh Company Ltd., Tokyo, announced that the company has reached an agreement to buy AnaJet, Costa Mesa, Calif., a direct-to-garment (DTG) printing company. This acquisition is the latest strategic investment by Ricoh to strengthen its industrial inkjet. AnaJet will become a wholly owned subsidiary of Ricoh Printing Systems America Inc. Ricoh's experience has focused on…

What's in the 2016 Golden Globe Awards Gift Bag?
January 11, 2016 at 6:29 pm

The Golden Globe Awards took place last night, and we all know these types of award shows usually include a pretty impressive gift bag for attendees. This year was no different. According to Extra, the Golden Globe promotional bag included the…

Brand Addition Acquires GatewayCDI
January 11, 2016 at 5:10 pm

GatewayCDI, St. Louis, announced that it has been acquired by U.K.-based Brand Addition. The acquisition became effective Jan. 1, 2016. According to a press release, GatewayCDI will serve clients under the Brand Addition name, with operations and structure continuing uninterrupted. "Chuck Fandos [president of GatewayCDI] and Conrad Franey [vice president of GatewayCDI] have built a…

The 5 Wackiest Shark Tank Pitches From CES
January 11, 2016 at 4:56 pm

Shark Tank took its latest casting call to Las Vegas last week, timed to coincide with the enormous annual tech trade show CES. The hit reality show interviewed hundreds of entrepreneurs eager for an opportunity to pitch the Sharks in front of a TV audience of 6 million. Inc. stopped in to the event to…

Promo Marketing Launches ProMark Agency Division
January 11, 2016 at 1:58 pm

Promo Marketing Media Group, Philadelphia, the leading source of product and marketing information for distributor sales professionals, today announced the launch of ProMark Agency Division (ProMark AD), the company’s new agency-style marketing and advertising unit. Starting in 2016, ProMark AD will handle Promo Marketing’s expanding line of custom creative services, including video, marketing, branding, and…