Marketing and Sales

Strän Promotional Solutions Hires Director of Operations
January 4, 2016 at 5:01 pm

Strän Promotional Solutions, Quincy, Mass., announced the hire of Nick Seagers as director of operations. Seagers will continue to build out Strän Promotional Solutions' internal operations and processes, as well as oversee multiple technology platforms used to meet the needs of the company's client base. Seagers is an e-commerce and fulfillment logistics professional with more…

Perry Ellis International Enters Partnership with United Legwear & Apparel Co.
January 4, 2016 at 4:18 pm

Perry Ellis International, Doral, Fla., today announced today that New York City-based United Legwear & Apparel Co. has become the master licensee of Pro Player, Perry Ellis International's heritage athletic brand with a 30-plus year history. Perry Ellis International will remain the licensor. In addition to selling branded apparel and accessories, Pro Player Stadium was home…

A Blueprint for the First Work Day of 2016
January 4, 2016 at 3:45 pm

It's a new year, a chance to start fresh. Before you get bogged down in the inevitable day-to-day details of running your business, now's the time to ponder and discuss long-term visions. For one thing, your mind probably has been away from the grind anyway. Chances are, over the holidays, you were already reading and…

FedEx Says Late Orders Contributed to Holiday Backup
December 30, 2015 at 6:33 pm

FedEx indicated that late delivery on some holiday packages was due to volumes that "far exceeded all previous records," according to The Boston Globe. Last week, the shipping company blamed bad weather for possible tardiness. FedEx said in a statement to The Boston Globe that it received "an unprecedented surge of last-minute e-commerce shipments," which…

Prime Line Announces Prime Madness Contest
December 30, 2015 at 6:05 pm

Prime Line, Bridgeport, Conn., announced its “Prime Madness” sales contest, which offers distributors prizes, such as Final Four tickets, Samsung TVs, Apple products and Amazon gift cards, for each order of $7,500 or more. The contest runs Jan. 1 through Feb. 29, 2016, and is open to U.S. and Canadian distributors. Prize options and contest…

Cintas Corporation Reports Second Quarter Fiscal Results
December 30, 2015 at 5:06 pm

Cintas Corporation, Cincinnati, reported results for its second quarter of fiscal year 2016 ended Nov. 30, 2015. Revenue for the second quarter of fiscal year 2016 was $1.22 billion, an increase of 8.5 percent over the prior year period. Organic growth, which adjusts for the impacts of acquisitions and foreign currency exchange rate fluctuations, was…

Sterling Cut Glass Adds Western Territory Sales Manager
December 30, 2015 at 4:13 pm

Sterling Cut Glass, Erlanger, Ky., announced the addition of Tessa Trumble as Western territory sales manager. Trumble, who was was recognized as a PPAI Rising Star in 2014, will focus on developing new relationships with key distributors and managing Sterling Cut…

Selling in the Zero Moment of Truth (ZMOT)
December 29, 2015 at 6:26 pm

Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients' resource. Your marketing primarily consisted of sending a catalog…

Hub Pen Company Hires Sales Executive Ian Brudenell
December 29, 2015 at 4:28 pm

Hub Pen Company, Braintree, Mass., announced the addition of industry veteran Ian Brudenell to its team of inside sales executives. Brudenell will represent Hub Pen on the West Coast. “As our product offerings and services continue to expand, the addition of talented sales…