Marketing and Sales
November 23, 2015 at 3:36 pm
You may have noticed a lot of Star Wars items on store shelves recently. Experts say retailers are hoping to cash in big following the release of the upcoming film, “Star Wars Episode VII: The Force Awakens.” The movie hits theaters next month, and there's already a video game out called "Battlefront." Other items range…
November 20, 2015 at 6:36 pm
What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…
November 20, 2015 at 5:14 pm
Franklin, Wisconsin-based distributor Cary Francis Group Inc. filed for bankruptcy on Nov. 17, according to the Milwaukee Business News. As part of the bankruptcy process, the court will determine a winning bid for the company's assets. The company filed a voluntary petition under Chapter 128 of the Wisconsin Statutes in Milwaukee County Circuit Court. The…
November 20, 2015 at 4:40 pm
Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: Looking forward to Thanksgiving! Especially because I'm not the one doing the cooking.) Last week, Webb Company took down the reigning champ, and will now face off against Amsterdam…
November 20, 2015 at 3:30 pm
We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top in 2016 and beyond. Marketers have a really good understanding at…
November 20, 2015 at 3:24 pm
If you’re selling to businesses, you already know that your prospects share some universal desires—they want more clients or customers, more income, and less stress. If you’re selling to consumers, you know they have universal desires as well—they want to save money, have more life enjoyment and satisfaction, and less stress. So why is it…
November 19, 2015 at 4:57 pm
A group of Georgetown University student-athletes have voiced their opinions on sweatshop conditions by covering the Nike logos on their sneakers with tape. Georgetown has a partnership with Nike, which means that athletes usually are seen wearing Nike or Jordan branded…
November 19, 2015 at 3:51 pm
Nordstrom has pulled a Hannukah-themed sweater intended to be humorous, but instead drew criticism that the sweater furthers offensive Jewish stereotypes. The sweater, depicting a Menorah and the phrase "Chai Maintenance," playing on the term "high maintenance," with "Chai," the Hebrew word for life. Below…
November 19, 2015 at 3:23 pm
Thermos, a brand that’s well-known for making bottles to keep drinks warm, has decided to wise up and introduce a connected hydration bottle. Genuine Thermos Brand worked with iDevices to make a bottle that connects to the Thermos Smart Lid app, available on iTunes. It can also sync up to a Fitbit and alert users…
November 19, 2015 at 3:15 pm
Imagine you're at a networking event and meet that one person who oozes competence, confidence, charisma and knowledge—all in one greeting. This person is warm, and genuinely listens to and cares about what you have to say. While she doesn't push her services on you at every turn, she responds thoughtfully and intelligently. Oh, as…