Marketing and Sales
February 15, 2017 at 2:34 pm
While the Oscars gift bag from Distinctive Assets isn't officially associated with the awards ceremony (as we saw last year), we still like to see the extravagant giveaways attendees receive. And it's fun to think about stars just…
February 13, 2017 at 2:27 pm
Last night was music's biggest night: The Grammy Awards. And, if you can believe it, the gift bag that attendees and nominees received contained some interesting giveaways. Thanks to the Daily Mail, we can take a look inside, so to speak. Here were some of the ones that…
February 13, 2017 at 2:16 pm
It’s said that a referral is the highest compliment you can receive in the business world. Kelly Stone, owner of The Idea Box Powered by Proforma, a Fort Lauderdale, Florida-based distributorship, is proof that a positive referral, backed by unmatched resources, can have a great impact on your business. In her case, it was the leverage she needed to help her company soar into a multi-million dollar, three-year contract with Spirit Airlines…
February 10, 2017 at 8:52 am
Our friends in New England love to use “wicked” in place of “very.” You might have heard someone say that someone was “wicked smart,” or that it was “wicked cold” outside. You might have also heard someone…
February 9, 2017 at 2:25 pm
It appears as though Netflix is looking to increase its brand awareness in a physical sense. The company posted a job opening for a "licensing, merchandising and promotion" senior manager, who would handle licensing for "books, comics, gaming toys, collectibles, soundtrack and apparel" for the company's original programming. With Netflix becoming a major player in…
February 8, 2017 at 1:35 pm
Max Baer, president of Justin Case, Markham, Ontario, announced the appointment of Promopartner as its multi-line representation in the Greater Toronto area (GTA) East. Sally Pilitz, president of Promopartner, has been providing creative sales and marketing solutions to GTA distributors for more than 20 years. As a member of the Promo Expo Showroom, Sally will…
February 8, 2017 at 8:16 am
HALO Branded Solutions, Sterling, Ill., announced the acquisition of Michael C. Fina Recognition, New York City. “Michael C. Fina Recognition is one of the most reputable recognition companies globally, maintaining an experienced and success-driven management team," said Marc Simon, CEO of HALO Branded Solutions. "We plan to build the Michael C. Fina Recognition business through…
February 7, 2017 at 2:23 pm
Soft Stuff Creations, Surrey, British Columbia, is pleased to announce the addition of Sharon Griffith as vice president of marketing. Based in Vancouver, British Columbia, Griffith most recently spent the last 15 years as vice president of sales and marketing for Kanata Blanket. Griffith will oversee the company’s promotional division and will be tasked with…
February 7, 2017 at 8:39 am
Grossman Marketing Group, Somerville, Mass., a 107-year-old, fourth-generation, print and promotional products distributor, has acquired Premier Marketing Group, Manchester, Maine, expanding its full-service marketing operations and client base. The new acquisition comes just three years after Grossman Marketing Group acquired ASAP, a Norwalk, Connecticut-based promotional products firm, and just one year after Grossman acquired Fleet Business…
February 6, 2017 at 2:24 pm
As business owners and sales reps, we love to hear “yes.” Yes to scheduling new appointments. Yes to earning opportunities for quotes and proposals. Yes to winning new business. We love hearing “yes.” However, business owners and sales reps are going to hear “no” many more times than they hear "yes." So, it’s time to…
