Marketing and Sales

U.S. Consumer Spending Slows, Manufacturing Increases
March 2, 2017 at 2:21 pm

U.S. consumer spending has slowed down during the first month of 2017, and inflation hit its biggest monthly increase in the last four years, which points to an interest rate hike from the Federal Reserve in the near future, Reuters reported. Despite the decrease in consumer demand, the manufacturing sector is seeing an uptick. Factory…

Chameleon Like Promotes Jasmine Ventura to National Account Executive
March 2, 2017 at 11:39 am

Chameleon Like, Gilroy, Calif., announced that Jasmine Ventura has been promoted to national account executive in charge of key and national accounts. “Jasmine has been with us for almost 10 years, and knows our company and product line inside out," said Pierre…

Pro Towels Adds Jennifer Gambrell as Senior Director of Marketing
March 1, 2017 at 12:46 pm

Pro Towels, Pittsburgh, announced today that Jennifer Gambrell has joined the company as senior director of marketing. Gambrell will head the marketing department for Pro Towels, Kanata Blanket Company, Superior Decorating and Neet Feet. Prior to joining Pro Towels, Gambrell was…

Japanese Town Uses Flying Dog Drone to Boost Tourism
February 28, 2017 at 1:56 pm

If you heard a town's claim to fame was a flying dog, you'd probably check it out, right? What if we told you that a rural town in Japan had just that? Did you book your tickets yet? OK, full disclosure, the flying dog isn't a live animal—it's a drone modeled after the town's mascot,…

New Company Links Direct Mail and Online Data
February 28, 2017 at 1:39 pm

Have you ever noticed that after shopping for, let's say, a new pair of shoes, you notice ads for the exact shoes you were looking at pop up on social media? That's no coincidence. When you shop around for certain items, cookies track what you're looking at. PebblePost is using that same idea to allow…

Vatican Warns of Unauthorized Merchandise Crackdown
February 27, 2017 at 2:43 pm

While Pope Francis has been a popular and relatively accessible face of the Catholic church, Vatican officials are looking to crack down on the wide spread of Pope Francis merchandise,…

KitchenHappy Announces Rebrand
February 27, 2017 at 1:34 pm

KitchenHappy, Pontiac, Mich., maker of Snapi, the-single-handed-server, is adding new products and changing the company name to Tangico. “We’ve outgrown the kitchen, but we’re still happy,” said Jennifer Garrison, director of operations for Tangico. “We’ve invested in new equipment and streamlined our shop to meet the growing demand for our products.” The name Tangico was…

Last Chance to Vote! PM Video Battle: C2BPromo Versus Prime Line
February 24, 2017 at 9:49 am

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: It's 71 degrees out in Philadelphia. It's February.) Last week, C2BPromo won again, and now will face off against Prime Line. The winner will be decided by a simple poll.…

Sonic Promos Announces License Agreement with PBS
February 24, 2017 at 9:24 am

Sonic Promos, Gaithersburg, Md., announced that it has signed a license agreement with PBS, America’s largest public media enterprise. This agreement will provide opportunities for nearly 350 local public television stations to utilize and co-brand PBS goods that support the brand, including PBS KIDS, PBS Digital Studios, PBS KIDS’ “Kart Kingdom” game and the “PBS…

Source Abroad by Prime Adds 15 Items to Direct Import Line
February 23, 2017 at 2:29 pm

Source Abroad by Prime, the overseas and custom sourcing division of Prime Line, Bridgeport, Conn., has added 15 new items to its direct import line and launched a new, fully animated video showing off its capabilities. The new video, entitled "Source Abroad by Prime," was produced with distributors and end-buyers in mind. It demonstrates from start to…