Marketing and Sales

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I didn't lose all my money on slots in Vegas! I lost it on food and drink prices.) Last week, Hit Promotional Products won again, and will face off against…

Remember when someone put some fabric on the Hollywood sign to make it say "Hollyweed" on New Year's Day? That guy, Zach Fernandez, who calls himself "Jesushands" on the internet, is raking in some serious cash from "Hollyweed" merchandise. The New York Daily News reported that Hernandez launched an online merchandise shop on Sunday and…

It's not a good time for chargers. After the San Diego Chargers swiftly announced their controversial move up the coast to Los Angeles (a city that already has a football team it barely wants), the team added insult to injury by immediately posting a new logo it would use in Los Angeles. And boy, what…

It's hard to believe that Donald Trump's Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it's all about the promotions. During the election, I took a look at some of the weirdest political…

A Swedish advertising company is dealing with an embarrassing "lost in translation" situation after it sold a power bank that said "white power" as part of a promotion for a handball team. The item, for…

After Buzzfeed jumped the gun by publishing unsubstantiated documents detailing Donald Trump's alleged ties to Russia, the president-elect responded during his press conference last week by calling Buzzfeed a "failing pile…

For those of you who regularly read my blog, I want to caution you that this article tackles some very real and sensitive topics. But I want to share with you how I have been able to use what I’ve experienced in my personal life as motivation, and how you can use even the most…

Prime Line, Bridgeport, Conn., and Promo Marketing received recognition last night at the PPAI Awards in Las Vegas. PPAI received a gold technology award for #WhatsTrendingNow in the Blogs/Podcsats/Digital News - Supplier category. #WhatsTrendingNow was a collaborative effort between Prime Line and Promo Marketing. Prime Line also received a gold award for Social Media -…

One of our favorite parts of the PPAI Expo is checking out what's new in the promotional products space. A lot of items are variations of things we've seen already, but with added twists and features, and some are things we've never seen before. This year was no exception. Whether they're fascinating new items or…

“Department Stores Are Paying the Price for Underestimating Amazon” Department stores have been dabbling in e-commerce for a long time, but failed to recognize the big shift in consumer shopping preferences. Now, they are paying the price by closing stores en masse and shifting more investments into e-commerce. Amazon has such a large lead online…