Marketing and Sales
January 5, 2017 at 1:28 pm
Mort Berkowitz told New York Post that he's been selling campaign merchandise for more than 40 years. But in four decades, this year was different. Berkowitz said he…
January 5, 2017 at 1:10 pm
BamBams, Manassas, Va., announced that Benn Chazan, a longtime member of the company, has been promoted to the position of vice president of sales. Chazan is charged with leading BamBams’ worldwide sales initiatives and its team of account executives into 2017 and beyond. “We’re very pleased to announce that we have promoted Benn Chazan to…
January 3, 2017 at 1:45 pm
As we saw this year, fans were (really) excited about the return of "Gilmore Girls." Hundreds of fans hung out outside of real-life coffee shops that were disguised as Luke's Diner, a setting on…
December 30, 2016 at 11:52 am
Logomark, Tustin, Calif., announced its newly structured 2017 sales team that will be led by three industry veterans. Logomark's sales strategy is driven by its 2017 "YES" campaign which embodies a can-do, solution-oriented attitude through award-winning sales, customer service teams and its entire organization. "Our customers expect the best from Logomark," said Logomark CEO Trevor…
December 28, 2016 at 2:41 pm
It seems like Amazon is disrupting just about every aspect of commerce these days. Between allowing customers to click a button when they need more laundry detergent to giving grocery shoppers a checkout-free experience, Amazon is on the cutting edge. Of course, being an e-commerce platform, shipping is a major part of business, and Amazon…
December 27, 2016 at 3:22 pm
As part of a year-end wrap-up, the popular pop culture site A.V. Club ranked its favorite (and least favorite) promotional items that its staff received from production companies, publishing companies, record labels and more. The staff members said that their favorite giveaways included an automobile kit featuring tools and jumper cables promoting a TV show about…
December 27, 2016 at 1:56 pm
Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created and a new buying preferences are formed. To build your business, you must leverage your relationships while participating in the burgeoning…
December 23, 2016 at 10:58 am
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Hope everyone has a great holiday!) Last week, Hit Promotional Products won, and will face off against Impamark. The winner will be decided by a simple poll. The poll will…
December 22, 2016 at 2:47 pm
In order to promote new business, Cross, Lincoln, R.I., is opening a flagship retail store in Providence, R.I., where the company was founded and where it maintained a steam-powered factory. "I wanted to be downtown because it's a great, vibrant city," Robert Baird, CEO of A.T. Cross Co., told the Allentown Morning Call. In addition…
December 22, 2016 at 11:40 am
Stormtech, Burnaby, British Columbia, has announced a new partnership in the U.S. with Neil Piitz, president of Differenciate Consulting LTD. A seasoned executive with diverse experience and a proven track record in the promotional products industry, Piitz will work closely with the Stormtech U.S. management team with a primary focus on growing strategic segments of…
