Marketing and Sales

BIC Graphic Introduces New Products, Celebrates Anniversary
January 26, 2017 at 1:47 pm

BIC Graphic, Clearwater, Fla., announced that it has added 250 new products and is beginning the year with Cycle 1 specials. It also announced that, to celebrate the 30th anniversary of the BIC Clic Stic, BIC Graphic is offering special pricing on the BIC Clic Stic and BIC Clic Stic Stylus. Through the end of…

Poll: Where Do You Stand on President Trump?
January 26, 2017 at 1:34 pm

Donald Trump has been the president for one week. During that week, he has signed multiple executive orders and set the tone for what he wants to get done during his term. While it's a bit early for some to form opinions, we want to gauge what industry professionals think of the new president so…

Arizona Law Requires Officials to Report Promo Expenses, But No One Does
January 25, 2017 at 1:50 pm

A law in Arizona requires local politicians to report to the Department of Administration (ADOA) when they spend public funds on promotional items that include their names or photographs. This includes elected city, county and school-board officials. However, due to the lack of any real consequence consequence for not obeying the law, it's rarely followed. According…

McDonald's to Give Big Mac Sauce Away as Promotion
January 25, 2017 at 1:28 pm

We in America are no strangers to the "special sauce" on Big Macs from McDonald's. You know, that mysterious, pinkish stuff that you can't get anywhere else? Well, McDonald's has seemingly opened the secret vault where it keeps its sauce, and is giving it out in bottles as a promotional tool. That's right, for one day…

Disney Uses '90s Nostalgia to Sell Notebooks
January 24, 2017 at 1:38 pm

Many kids who grew up in the VHS age remember the huge (almost to the point of overkill) packaging that Disney movies came in. They opened like a book, and had white lining surrounding the cover photo. To monetize some of that sweet, sweet '90s nostalgia that's all the rage these days, Disney is once…

I Cut Out the Middleman and I Liked It
January 24, 2017 at 1:13 pm

I did it. I went direct. I cut out the distributor. I cut out the supplier. I bought directly from China. It wasn’t bad. In fact, it was quite good. Delivery was three weeks. Product quality was excellent. Service was outstanding. English wasn’t a problem. I’ve already ordered a second time. I bought glasses directly…

Geiger and The Swag Coach Announce Affiliation
January 24, 2017 at 11:04 am

The Swag Coach program, Falls Church, Va., has recently joined Geiger, Lewiston, Maine, as an affiliate. Josh Frey, founder of The Swag Coach Program and On Sale Promos officially joined Geiger. Frey, a 20-plus-year industry veteran and entrepreneur, has experience both selling to and servicing his own clients, and coaching others on how to do the…

HALO Branded Solutions Recognizes Sales Leaders
January 23, 2017 at 3:37 pm

HALO Branded Solutions, Sterling, Ill., honored the achievements of over 250 top account executives at an elegant gala at the Four Seasons Las Vegas Hotel during the PPAI…

UniversalPromo Inc. Announces New Owner
January 20, 2017 at 2:50 pm

UniversalPromo Inc., Rogers, Minn., announced that Peter Will is now the company's new owner. Will, who started at UniversalPromo Inc. in 1991, held multiple manufacturing and sales roles. He became president in 2011, and purchased the company effective Dec. 28, 2016. "I…