Follow up with a call to make sure the client received the gift and apology. “Seal those broken pieces back together or the client will be looking for another marketing firm shortly,” says Tatum.
Lynn Skelton wraps all this up nicely. She says the relationship was most likely damaged before calling the client, indicating a need to understand the client better, and find resolutions to the problems in the relationship and in how you perceive the client. Next time you have issues with a client, take action before anything like this happens. Write a note, offer a discount, treat him or her as you want to be treated, and send a gift card or tickets to a favorite place or event. Go the extra mile by sending prospects to your client on occasion.
Tips of the Trade: “Four Cures for Foot-in-Mouth Disease”
Follow up with a call to make sure the client received the gift and apology. “Seal those broken pieces back together or the client will be looking for another marketing firm shortly,” says Tatum.
Lynn Skelton wraps all this up nicely. She says the relationship was most likely damaged before calling the client, indicating a need to understand the client better, and find resolutions to the problems in the relationship and in how you perceive the client. Next time you have issues with a client, take action before anything like this happens. Write a note, offer a discount, treat him or her as you want to be treated, and send a gift card or tickets to a favorite place or event. Go the extra mile by sending prospects to your client on occasion.