Getting Real
9 tips for selling to the real estate market
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Sean Norris
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4. Go with goody bags
And then there are swag bags. A staple of the trade show scene, they work just as well in real estate, allowing realtors to neatly bundle branded promotional items with brochures, business cards and the host of other printed items used in the market. The bags also work for any real estate-related events. "Our main client is a title company that uses promotional items to reach out to realtors to win their business once the contract is signed on a home," explained Carlson. "Title companies provide the real estate industry with the required training courses that enable them to maintain their licenses. When realtors attend these events, they are presented with a nice bag of branded goodies from the title company."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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