Getting Real
9 tips for selling to the real estate market
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Sean Norris
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6. When in doubt, provide samples
Actually, scratch the doubt part—offer samples whenever possible. "We had sample cutting boards and cork coasters made at a minimal charge and presented them to several mortgage brokers we were trying to partner with to win their business," said Carlson. "The items sold themselves because we took the extra step to have their logo put on them."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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