Getting Real
9 tips for selling to the real estate market
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Sean Norris
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9. No, really: Never stop networking
The real estate market comprises more than just agents—even businesses tangentially connected to the market can benefit from similar products and sales approaches. "If you think of a brokerage, they use home inspectors, electricians, plumbers, roofers, construction and lending firms. It's a true plethora of potential business," Flaughers explained. "They all work hand-in-hand for the common goal of the home seller or buyer. If you can network correctly, you can be the go-to person for all things in regards to the broker. You know their brand and want to protect it, thus they would want to refer you to the other areas of business that they work in."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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