Getting Real
9 tips for selling to the real estate market
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Sean Norris
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7. Promote online presence
If you're looking to enter the real estate market or to boost your existing roster of real estate clients, Flaughers suggests focusing on potential clients' online presence. "Promote the agent's website," he said. "That is their portal to the world and their online personality. There are more than one million agents in America and they all have one common problem: how to out promote each other and promote their sellers' homes," he explained. "If you can show an agent or a brokerage how you are going to do this through printing, promotional products, multimedia services and even apparel, you are going to win the business every time."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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