Getting Real
9 tips for selling to the real estate market
By
Sean Norris
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3. Get creative with apparel
Apparel works great for just about any promotional market, and real estate is no exception. But don't stop with a basic T-shirt or cap—try jazzing things up with some different decorating techniques or custom designs. "We provided a rhinestone creation for one of our realtors who makes it a priority to donate a portion of her commission to help save animals from being euthanized," said Carlson. "We worked with her to redo her real estate signs to include her motto: 'Your Pet Friendly Realtor.' We wanted to take it one step farther so we worked with In Your Face Apparel in Dallas to come up with a unique design that she could put on various clothing items, from jackets, blouses and T-shirts in rhinestones."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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