Getting Real
9 tips for selling to the real estate market
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Sean Norris
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5. Offer printed products
We touched on it above, but it's worth repeating: The real estate market uses a zillion printed items, presenting plenty of opportunities for big add-on sales. "Don't forget to go after their print as well. All of these companies use a ton of print, so don't limit yourself to just being their promo person," Carlson said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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