MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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Envelopes can resemble personal mail—no labels, windows, metered postage or corporate return address—or a billboard with teaser copy printed prominently on the outside. Nicastro noted both are effective, although the vast majority of long-term, high-response direct-mail campaigns utilize the flashier billboard style. He suggested distributors initially try both styles, each on a small sample, to gauge effectiveness.
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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