MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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Clever packaging can dramatically increase response rates—often to double-digits, said Nicastro. Using promotional products, such as plastic water bottles, bank pouches, miniature trash cans or briefcases, conveys the theme in an unforgettable way. “Extreme-marketing dimensional mailers can generate numerous leads and quick sales,” Nicastro said, “but be sure to suit the mailer to the type of prospect you are targeting and the level of commitment or sale you seek.”
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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