MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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“You are limited only by your imagination,” said Nicastro. “Unusual packaging or detailed interactive components, such as stickers and die cuts, make mailings more memorable and can greatly boost response rates.”
“People will do amazingly detailed things in order to get something for free,” noted Staudt. He cautioned distributors against getting carried away with glitzy creative design and losing sight of the message, adding that premium incentives and interactive components will increase response, but also the cost per response. “You must generate a response rate that is high enough to justify the cost of the design and production,” he said.
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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