MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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Another successful campaign targeting CEOs sent prospects a locked metal briefcase along with a note directing recipients to a Web site. After entering a code online and viewing the marketer’s promotional information, respondents received the briefcase combination and their reward: a handheld GPS unit.
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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