MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The most important element is the mailing list, according to Matthew Staudt, president of Interactive Marketing Group, Allendale, N.J. “If there is any question about the validity of the list, all the other elements of what might be an otherwise successful campaign are suspect,” said Staudt. “List data becomes outdated on average approximately two percent per month.” He suggested ongoing, low-cost response mailings to purge the list as often as a budget allows. Making sure the names on a mailing list are viable prospects seems like a no-brainer, yet a recent survey by QAS, a division of Experian’s Marketing Services Business, indicates a majority of businesses feel their customer data is inaccurate and poorly
managed.
0 Comments
View Comments
- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
Author's page
Related Content
Comments