MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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Instead of including a free premium in the mailer itself, offer a reward for the recipient taking action. The reward could be as simple as an upgraded version of the freebie offered to every prospect. Or, it could be a report of great tips, advice or trade secrets specifically crafted for the target audience (include a teaser in the mailing). Premiums typically provide four times the response rate of mailings without such freebies, Nicastro noted. “The offer itself can account for up to 40 percent of a mailing’s success,” he said. “People love offers on things they are interested in,” Nicastro said.
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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