MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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The final detail of an effective direct mail campaign is the creative elements, which includes both the written copy and its packaging. Regardless of trends, Staudt said, envelopes outpull postcards or self-mailers.
Colored envelopes and engaging teaser copy was strong in the mid-1980s, Staudt noted, with the personalized-letter look, 3-D packaging and quasi-Fed Ex/UPS envelopes, along with the “check” look coming in and out of vogue throughout the 1990s. “All will still work; it depends on the audience, the product or service, and the call to action,” said Staudt. However, he noted, “People do not like being duped with blind yet laser-printed mailings or vague teasers.”
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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