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"They were putting on a walk to show their support for the cause. We started out with a lot of spec samples so that the client could pick and choose. They ended up going with a seeded paper bookmark, a drawstring backpack and our awareness ribbon with pin," he said. "The artwork was very similar across all three products to increase synergy and visibility for the promotion."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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