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In regard to promotional giveaways, the final decision correlates with the end-user's budget. Lapel emblems fare well with family foundations, for example, but a big bank that is sponsoring a promotional walk might prefer high-end items such as mugs or bags. However, no matter the client, distributors must remember that this is a sensitive market.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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