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Reid mentioned another trend that is currently evolving: interactive products. Ad Bands recently perfected its ability to add QR codes and other data options to promote an enhanced experience for the wearer with the launch of QRC Bands. The QRC Bands can link to various applications including Facebook, Twitter, YouTube and other websites.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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