Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Reid concurred. "Never lead with price. Always pay close attention to the cause and message and make a recommendation based on the needs of the organization," she instructed.
Bradley said it is common to see distributors misunderstand their potential clientele. He offered some final advice. "If you are doing a unisex walk, obviously you need to be pitching a unisex item like a lapel pin or ribbon. If it is an all-female walk or fundraising event, not only could the product be changed to be effective to the end-user, but the imprint as well," he concluded.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments