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Andrea Reid, sales manager for Ad Bands, Hot Springs, Ark., said awareness bracelets have carved a permanent niche in this market. Bracelets remain the top-selling item for the company, but workout bands are becoming popular as well.
"We have seen tremendous growth in our workout bands over the past few years," Reid observed. "These products are used to create awareness for healthy living and being active no matter where you are."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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