Promo Marketing Top 50 Distributors
Ranking the industry’s giants, up-and-comers, and everything in between
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5. 4imprint Inc.
Oshkosh, WI
www.4imprint.com
Principal: Kevin Lyons-Tarr, president
PM: What has been your company’s strategy for coping with the recession?
KLT: Our core value proposition is about saving our customers time and money without sacrificing service—which is even more important in a downturn. … Internally, we’ve always been about being ultra-efficient and low-cost, but you can always find places to improve and save without compromising who you are. We’re saving every place we can but not at the expense of our future and not in a way that will keep us from participating fully when things begin to turn around.
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